Advertising: How to tailor it for academia
Advertising is certainly not an academic genre. However, researchers also have to promote projects and programs, their lab or university. How can genre features of advertising be adapted for the academic community?
On Tuesday, the AWC held an online workshop on advertising in academia with Yulia Chanturidze as a speaker. Yulia outlined the types of advertising and the linguistic and structural features of the genre. Participants discussed how stylistic devices used in advertising affect target audiences and what pitfalls should be avoided when writing an advertising text or a slogan. The participants engaged in practical activities, drafted their own texts applying the techniques discussed at the workshop, and exchanged feedback.
The colleagues shared their impressions:
- “Packed info, good examples, well-built argumentation, the friendly manner of the speaker.”
- “Fascinating tasks in handouts, useful words and expressions, clear information, fun examples.”
Many thanks to Yulia and the participants! This semester you still have an opportunity to attend a workshop at the AWC: on June 13th we will discuss a researcher’s personal brand. We invite you to join us at the final workshop of the spring 2023.