Workshop "Researcher’s personal brand: Why bother"
The idea of personal branding has rapidly made it to mediagenda and since then received numerous interpretations. For some people, this concept is all about brand awareness; for others, it is part of infobusiness; many consider personal branding as an essential part of their CV. Whichever the case, technology and sales personal branding is a must-have in the era of media. This workshop will explore why a researcher may need personal branding, what it actually is in academia, and what questions it poses to its owners. Participants will practice setting goals for creating a personal brand and take away a set of tools to start or continue working on their brand.
Speaker: Anna Podpryatova, director for marketing communications, HSE University, has more than 10 years of experience in such fields as Digital PR and brand media. In 2010, working with the Office of the Russian President, helped to launch the first twitter-account of the Russian president. Anna was in charge of official digital communications of the Russian Government for almost a decade. In HSE University Anna is leading brand media and brand communications department, organizing various media projects and events.
Target audience: HSE teachers, researchers, and graduate students
Date & Time: June 13, 17:30 - 19:30