Why does a researcher need a personal brand?

We often hear about a “personal brand,” but what exactly does this term stand for? Is it being well-known, owning a popular social media page, or being a respected authority? How would a researcher benefit from a personal brand? How should one create and maintain it in academia? 

These questions were discussed at the AWC workshop "Researcher’s personal brand: Why bother" with the speaker Anna Podpryatova. Anna outlined the components of a personal brand, the tools for establishing it, and typical mistakes that may jeopardize the image. Anna provided interesting examples from her extensive experience as a PR specialist. At the end of the workshop, participants were invited to make a brief self-presentation and had a chance to receive feedback from the speaker.

The colleagues found the topic highly relevant, especially in the context of academia:

• “It's important to understand that it's not just about marketing oneself or being famous, but about showcasing one's skills, values, and contributions.”
• “I liked how Anna applied techniques of personal brand specifically to academia.”
• “There were practice tasks at the end of the presentation and throughout it. The information was clear and easy to follow.”

The Academic Writing Center takes a summer break. We wish you all a colorful and eventful summer! We’ll be waiting for you in September with new exciting events.