Workshop "Selling academic writing: When and how to be persuasive"
Academic English has the reputation of being measured, impartial, and objective - as far from the word of advertising as possible. And yet, academics do sometimes need to sell themselves, and their work, or the work of others in their field or university. This session, therefore, is all about the sort of persuasive language suitable for motivation letters or CVs, letters of recommendation, or grant proposals. We will look at the kind of language that is used for this purpose, what effect it creates, and decide what is appropriate for the academic context.
Speaker: Heather Belgorodtseva is a teacher trainer working on CELTA and post-CELTA courses such as the International House Certificate in Advanced Methodology and DELTA Modules 1 and 3. She has worked for over 20 years as an English teacher and teacher trainer in Russia and the UK, in private language schools and in further education. She also has a long term interest in blogging, starting her first blog in 2006.
Target audience: HSE teachers, researchers, and graduate students
Date & Time: November 9, 17:30 - 19:30