Workshop "Meet the Press: How to Present Your Research to Non-Scientists"
Researchers are increasingly expected to talk about their work not just to their colleagues but to a broader audience — even major funding agencies often want links to media stories on the project in the final report. But getting onto that front page is not so easy: first, good science journalists need to get excited about your work. Clearly, everyone’s after coronavirus researchers, but is there hope for other scientists? What’s the best way to grab and hold the attention of a journalist and explain to them what it is that you do? In this workshop, we will learn to turn the secret journalistic weapon, the pitch, against the journalists. After a short theoretical intro to pitching, participants will get to test their presentation skills on an actual science journalist — the speaker herself — and receive extensive feedback on ways to improve the effectiveness of that presentation. Naturally, these skills will be useful not just in communication with the media, but whenever you need to get a non-specialist fascinated with your research.
Speaker: Olga Dobrovidova is a science and environment journalist, communicator, and educator. She has been covering science and environment, with a focus on science policy and climate change, for 10 years, working for RIA Novosti, TASS, N+1, GEO Russia Magazine, Russia Beyond the Headlines, Climate Home, STAT, and Nature. She works as a senior copywriter and science communicator at Skoltech. Olga is also the acting president at AKSON, the Russian science communicators association, the vice president of the European Federation for Science Journalism, and a 2014-2015 Knight Science Journalism Fellow. She’s been teaching science journalism at ITMO University for three years and has taught science communication and multimedia journalism at SAS UTMN.
Target audience: HSE teachers, researchers, and graduate students
Date & Time: March 2, 17:30 - 19:30